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Learn How to Drive Adaptation at the Strategic Level 



The volatile, uncertain, complex, and ambiguous (VUCA) world is here to stay, and it is wreaking havoc on manufacturers, distributors, and supply chains throughout the world. Companies are failing at a faster rate than ever because they are failing to adapt to this highly dynamic and risky environment. A new rule has emerged – adapt or die. But how to drive adaptation when conventional tools and processes are failing to keep pace with these challenges?

In this groundbreaking text, Dick Ling, the father of Sales and Operations Planning, teams up with Demand Driven thought leaders Carol Ptak and Chad Smith to introduce Adaptive Sales and Operations Planning, an effective bi-directional bridge between strategy and operations enabling adaptation at all levels of the organization in the VUCA world. A step-by-step path to prepare, implement and sustain this robust S&OP process is detailed in over 300 pages of content and nearly 150 graphical displays.

Adaptive Sales and Operations Planning completes the Demand Driven Adaptive Enterprise framework and restores the original promise of Sales and Operations Planning for modern circumstances.

Find out more about this groundbreaking book

a one day workshop for executives and senior teams

This immersive one day workshop led by an Endorsed DDI Adaptive S&OP Instructor will expose senior leadership to:

  • The basic history and purpose of S&OP and its primary objectives

  • The challenges of modern supply chains and the emerging science of complex adaptive systems

  • The conventional struggle between flow and cost based operating models

  • The prerequisites to perform adaptive sales and operations planning

  • The Demand Driven Operating Model (DDOM) including Demand Driven Material Requirements Planning (DDMRP) and its performance and measurement objectives

  • Demand Driven Sales & Operations Planning (DDS&OP) and its performance and measurement objectives

  • Adaptive Sales & Operations Planning and its performance and measurement objectives

  • How to begin to the transformation


This seminar is designed for executive teams looking to dramatically change the trajectory of their organization and overhaul the way the business connects strategy to operations and operations to strategy.  The seminar is typically delivered on an in-house basis to executive teams.  A list of scheduled public sessions is available below.


The workshop is also be available on a private basis at a site of a company's choosing.

For more information about the workshop contents, scheduling or fees please Contact Us.

upcoming public sessions

About Dick Ling and Carol Ptak

Dick led the introduction of Sales and Operations Planning process in the eighties. He wrote the first book on S&OP in 1988, “Orchestrating Success”. For over 30 years he has educated and helped companies successfully implement S&OP. His focus today is to work with the Demand Driven Institute to help them educate companies about how they can become a Demand Driven Adaptive Enterprise.

Carol Ptak is currently a partner with the Demand Driven Institute.  A leading authority in the use of ERP and Supply Chain tools to drive improved bottom line performance, Ms. Ptak's expertise is well grounded in four decades of practical experience as a successful practitioner, consultant and educator in manufacturing operations. Her pragmatic approach to complex issues and dynamic presentation style has her in high demand worldwide on the subject of how to leverage these tools and achieve sustainable success.

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