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Official preparatory education for the Demand Driven Leader Professional (DDLP)™ exam.

Get Certified!


Watch Module 1 of the Demand Driven Leader™ (DDL) program in its entirety! 
Chad Smith, Cofounder of the Demand Driven Institute presents Module 1 of the newest version of the program and concludes with a flyover for the rest of the program.  Over 1.5 hours of content!

This is official preparatory work for DDL attendees.
¡Vea el Módulo 1 del programa Demand Driven Leader™ (DDL) en su totalidad!
Alfonso Navarro, CEO de K2 Solutions presenta el Módulo 1 de la versión más reciente del programa. ¡Más de 1,5 horas de contenido!

Este es un trabajo preparatorio oficial para los asistentes de DDL.

Bring the Demand Driven Leader™ (DDL) program to your company!

If you have a team that wants to explore the Demand Driven Operating Model and Demand Driven Sales & Operations Planning, we will come to you.  Contact us about options.

The Demand Driven Leader™ program qualifies for 16 professional development points towards ASCM certificate maintenance.


The Demand Driven Leader (DDL)™ Program equips senior and mid-level operations and supply chain managers with the ability to design, implement and sustain a Demand Driven Operating Model (DDOM) including parameter settings through Demand Driven S&OP (DDS&OP).  Designed by the leading authorities on Demand Driven methods at the Demand Driven Institute, the Demand Driven Leader™ Program is comprised of 6 modules of in-depth Demand Driven education. The DDL Program is THE official preparatory course for the Demand Driven Leader Professional (DDLP)™ endorsement certification test.


Note: Each participant of the DDL will receive a certificate of completion from the Demand Driven Institute.

The official DDL textbooks

DDL Content Access Request

Staying Up To Date

Our programs keep giving you value.  Anyone that has attended a Demand Driven Leader Program can:

  1. Watch the latest recorded online version of the program conducted by Carol Ptak and Chad Smith,

  2. Take a sample DDLP exam comprised of 10 questions,

  3. Watch a video tutorial of how to solve the sample test questions. 

You must request access to the recordings through the DDL Video Recording Access form.  All fields are required.  Once your DDL participation has been verified you will receive rights to access DDL content at no charge through our OnDemand membership section.

**Please create a complimentary DDI membership account before requesting video access.  To create a membership account simply hit the "Login/Signup" button at the top of this page**

DDL Benefits and Recording Access is intended solely for people who have taken the DDL Program. 

Join the 2,000+ people around the world that have taken the Demand Driven Leader (DDL)™ program.


The program is available in FOUR different languages! (ENG, FRA, ESP, ITA)

Scheduled DDL Programs

Scheduled DDL programs

The Online DDL Program

the Online DDL Program with carol ptak & Chad Smith

INSTRUCTORS: This program is personally taught by Chad Smith and Carol Ptak, Co-founders of the Demand Driven Institute.

DELIVERY METHOD: The program will be delivered online via GoTo Meeting. Upon registering the participant will receive a GoTo Meeting link and calendar invite for all sessions. Course material will be provided through the DDI membership section.  EACH SESSION IS RECORDED AND MADE AVAILABLE TO COURSE REGISTRANTS through the DDI membership section.

SCHEDULE: The program is broken into 8 sessions over 8 contiguous weeks. Each session will be delivered once per week at 8:00 to 10:00 OR 17:00 to 19:00. ALL TIMES ARE IN THE PACIFIC TIME ZONE (Los Angeles time).

NEXT PROGRAM: To be determined.  Other online options are available in multiple languages.  Please see our online calendar.

DDL Course Preparation

DDL course preparation

Attendees should watch the Module 1 video on this page BEFORE the start of their scheduled DDL program.  The complete Module 1 courseware will be provided by the instructor. 

Official text #1 of the DDL is Adaptive Sales and Operations Planning (Ling, Ptak and Smith, Demand Driven Press, 2022)

Official text #2 of the DDL is The Demand Driven Adaptive Enterprise (Ptak and Smith, Industrial Press 2018)


Program attendees should review the Demand Driven Institute Dictionary.

Participants preparing for the course should thoroughly review the following pages on this site:

The Demand Driven Method

The Demand Driven Adaptive Enterprise

The Demand Driven Operating Model

DDL Course Content

DDL course content

Module 1: Today’s Business Landscape

  • Part 1: The VUCA World

  • Part 2: Complex Adaptive Systems

  • Part 3: It's All About Flow

  • Part 4: Flow Versus Cost

  • Part 5: Expanding the Flow Equation


Module 2: Striving for Relevant Information

  • Part 1: The Building Blocks of Relevant Information

  • Part 2: Convention's Failure With Relevant Information


Module 3: The Demand Driven Adaptive Enterprise (DDAE) Model


Module 4: The Demand Driven Operating Model

  • Part 1: Decoupling Points

  • Part 2: Control Points

  • Part 3: Operational Buffering

  • Part 4: Pacing to Actual Demand

Module 5: Demand Driven Sales and Operations Planning (DDS&OP)

  • Part 1: The Tactical Relevant Range

  • Part 2: Tactical Review

  • Part 3: Tactical Projection

  • Part 4: Tactical Configuration

  • Part 5: Tactical Exploitation

  • Part 6: Strategic Recommendation


Module 6: Adaptive Sales & Operations Planning

  • Part 1: The Strategic Relevant Range and Performance Objectives

  • Part 2: The Adaptive S&OP Process

  • Part 3: Tactical Inputs to DDS&OP

Program Summary

Achieving DDLP™ Certification

achieving ddlP certification

The Demand Driven Leader (DDL)™ Program is official preparatory education for the Demand Driven Leader Professional (DDLP)™.  The Demand Driven Leader Professional (DDLP)™ is a professional endorsement certification offered by the Demand Driven Institute, the global authority for Demand Driven education, training, certification and compliance.  The DDLP™ demonstrates that an individual can apply the concepts of the Demand Driven Operating Model, analyze and evaluate an environment according to the principles of the Demand Driven Operating Model and the tactical components of Demand Driven S&OP.  For more information on the DDLP endorsement certification process visit the Demand Driven Leader Professional (DDLP)™ page.

Demand Driven Leader and its logo is a trademark of the Demand Driven Institute.  Demand Driven Leader Professional and its logo is a trademark of the Demand Driven Institute.

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