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DEMAND DRIVEN LEADER (DDL)

The Demand Driven Leader (DDL)™ Program equips senior and mid-level operations and supply chain managers with the ability to design, implement and sustain a Demand Driven Operating Model (DDOM) including parameter settings through Demand Driven S&OP (DDS&OP).  Designed by the leading authorities on Demand Driven methods at the Demand Driven Institute, the Demand Driven Leader™ Program is comprised of 6 modules of in-depth Demand Driven education. The DDL Program is THE official preparatory course for the Demand Driven Leader Professional (DDLP)™ endorsement certification test. Four languages available (ENG, ESP, FRA and ITA).

Bring the Demand Driven Leader (DDL)™ to your executive team! If you have a team that wants to explore the Demand Driven Operating Model and Demand Driven Sales & Operations Planning, we will send one of our endorsed instructors to you.  Contact us about options.

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PROGRAM FEES: 

Program fees will vary depending on mode of delivery, the hosting organization and the instructor. There are three modes of delivery:

  1. An in-person session. There are in-person sessions scheduled throughout the world. In the schedule below click on the “Registration Page” link of a session you are interested in to see more details about the session.

  2. A live online session. There many scheduled live online session options in various languages. In the schedule below click on the “Registration Page” link of a session you are interested in to see more details about the session.

  3. Self-study. DDI offers a self-study option for those that are cannot find an in-person or online session that will work for them. Self-study allows the participant to go through the program at there own pace utlizing the latest recorded version of the program taught by Carol Ptak and Chad Smith. For questions aobut self-study CONTACT US.

GET CERTIFIED

Official preparatory education for the Demand Driven Leader Professional (DDLP)™ exam.

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MODULE 1 OF THE DEMAND DRIVEN LEADER PROGRAM

ENGLISH
Watch Module 1 of the Demand Driven Leaderâ„¢ (DDL) program in its entirety! Chad Smith, Cofounder of the Demand Driven Institute presents Module 1 of the newest version of the program and concludes with a flyover for the rest of the program.  Over 1.5 hours of content!

This is official preparatory work for DDL attendees.

ESPAÑOL
¡Vea el Módulo 1 del programa Demand Driven Leader™ (DDL) en su totalidad! Alfonso Navarro, CEO de K2 Solutions presenta el Módulo 1 de la versión más reciente del programa. ¡Más de 1,5 horas de contenido!

Este es un trabajo preparatorio oficial para los asistentes de DDL.

SCHEDULED DEMAND DRIVEN LEADER PROGRAMS (ONLINE AND IN-PERSON)

Fees for each session will vary depending on the hosting organization. To learn more about a session you are interested in click the "Registration Page" link.

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SELF-STUDY OPTION!

Don't see a scheduled program that will work for you? This program has a self-study option available for $895 including the latest courseware and recordings, access to the sample exam and TWO free exam attempts. Learn more

PROGRAM CONTENT AND PREPARATION

PROGRAM CONTENT

Module 1: Today’s Business Landscape

  • Part 1: The VUCA World

  • Part 2: Complex Adaptive Systems

  • Part 3: It's All About Flow

  • Part 4: Flow Versus Cost

  • Part 5: Expanding the Flow Equation

Module 2: Striving for Relevant Information

  • Part 1: The Building Blocks of Relevant Information

  • Part 2: Convention's Failure With Relevant Information

Module 3: The Demand Driven Adaptive Enterprise (DDAE) Model

Module 4: The Demand Driven Operating Model

  • Part 1: Decoupling Points

  • Part 2: Control Points

  • Part 3: Operational Buffering

  • Part 4: Pacing to Actual Demand

Module 5: Demand Driven Sales and Operations Planning (DDS&OP)

  • Part 1: The Tactical Relevant Range

  • Part 2: Tactical Review

  • Part 3: Tactical Projection

  • Part 4: Tactical Configuration

  • Part 5: Tactical Exploitation

  • Part 6: Strategic Recommendation

Module 6: Adaptive Sales & Operations Planning

  • Part 1: The Strategic Relevant Range and Performance Objectives

  • Part 2: The Adaptive S&OP Process

  • Part 3: Tactical Inputs to DDS&OP

Program Summary

PROGRAM PREPARATION

Attendees should watch the Module 1 video on this page BEFORE the start of their scheduled DDL program.  The complete Module 1 courseware will be provided by the instructor. 

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Official text #1 of the DDL is Adaptive Sales and Operations Planning (Ling, Ptak and Smith, Demand Driven Press, 2022)

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Official text #2 of the DDL is The Demand Driven Adaptive Enterprise (Ptak and Smith, Industrial Press 2018)

 

Program attendees should review the Demand Driven Institute Dictionary.

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Participants preparing for the course should thoroughly review the following pages on this site:

The Demand Driven Method

The Demand Driven Adaptive Enterprise

The Demand Driven Operating Model

The official DDL textbooks

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The Demand Driven Leaderâ„¢ program qualifies for 16 professional development points towards ASCM certificate maintenance.

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REQUEST PROGRAM CONTENT ACCESS

Staying Up To Date

DDI programs keep giving you value.  Anyone that has attended a Demand Driven Leaderâ„¢ Program can:

  1. Watch the latest recorded online version of the program conducted by Carol Ptak and Chad Smith,

  2. Take a sample DDLPâ„¢ exam comprised of 10 questions,

  3. Watch a video tutorial of how to solve the sample test questions. 

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You must request access to the recordings through the DDL Video Recording Access form.  All fields are required.  Once your DDL participation has been verified you will receive rights to access DDL content at no charge through our OnDemand membership section.

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**Please create a complimentary DDI membership account before requesting video access.  To create a membership account simply hit the "Login/Signup" button at the top of this page**

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DDL Benefits and Recording Access is intended solely for people who have taken the DDL Program. 

ACHIEVING THE DDLP PROFESSIONAL ENDORSEMENT

The Demand Driven Leader (DDL)â„¢ Program is official preparatory education for the Demand Driven Leader Professional (DDLP)â„¢.  The Demand Driven Leader Professional (DDLP)â„¢ is a professional endorsement certification offered by the Demand Driven Institute, the global authority for Demand Driven education, training, certification and compliance.  The DDLPâ„¢ demonstrates that an individual can apply the concepts of the Demand Driven Operating Model, analyze and evaluate an environment according to the principles of the Demand Driven Operating Model and the tactical components of Demand Driven S&OP.  For more information on the DDLP endorsement certification process visit the Demand Driven Leader Professional (DDLP)â„¢ page.

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Demand Driven Leader and its logo are trademarks of the Demand Driven Institute.  Demand Driven Leader Professional and its logo are trademarks of the Demand Driven Institute.

Position, protecT, pull & aDAPT

© 2025 by Demand Driven Institute. All rights reserved.

The Demand Driven Institute logo is a trademark of the Demand Driven Institute.

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