THE Global authority ON Demand Driven Education, TRAINING, CERTIFICATION & Compliance

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The Demand Driven Leader™ program qualifies for 16 professional development points towards ASCM certificate maintenance.

The official DDL textbooks

Staying Up To Date

Our programs keep giving you value.  Anyone that has attended a Demand Driven Leader™ Program can:

1. Watch the latest recorded online version of the program conducted by Carol Ptak and Chad Smith,

2. Take a sample DDLP™ exam comprised of 10 questions,

3. Watch a video tutorial of how to solve the sample test questions. 

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You must request access to the recordings through the DDL Video Recording Access form.  All fields are required.  Once your DDL participation has been verified you will receive rights to access DDL content at no charge through our OnDemand membership section.

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**Please create a complimentary DDI membership account before requesting video access.  To create a membership account simply hit the "Login/Signup" button at the top of this page**

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DDL Benefits and Recording Access is intended solely for people who have taken the DDL Program. 

Scheduled DDL programs

the Online DDL Program

INSTRUCTORS: This program is personally taught by Chad Smith and Carol Ptak, Co-founders of the Demand Driven Institute.

DELIVERY METHOD: The program will be delivered online via GoTo Meeting. Upon registering the participant will receive a GoTo Meeting link and calendar invite for all sessions. Course material will be provided through the DDI membership section.  EACH SESSION IS RECORDED AND MADE AVAILABLE TO COURSE REGISTRANTS through the DDI membership section.

SCHEDULE: The program is broken into 8 sessions over 8 contiguous weeks. Each session will be delivered once on Tuesday of each week at 8:00 AM to 10:00 AM. ALL TIMES ARE IN THE PACIFIC TIME ZONE (Los Angeles time).

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NEXT PROGRAM: The next program begins September 23, 2020 and runs through November 12, 2020.  Register for this program.

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If English is not your native language, you can take the online version of the Demand Driven Leader (DDL)™ Program  in many different languages! See our ONLINE CALENDAR for a DDP in your language.

DDL course preparation

Official text #1 of the DDL is Demand Driven Performance – Using Smart Metrics (Smith and Smith, McGraw-Hill, 2014)

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Official text #2 of the DDL is The Demand Driven Adaptive Enterprise (Ptak and Smith, Industrial Press 2018)

Program attendees should review the Demand Driven Institute Dictionary.

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Participants preparing for the course should thoroughly review the following pages on this site:

The Demand Driven Method

The Demand Driven Adaptive Enterprise

The Demand Driven Operating Model

DDL course content

Module 1: Today’s Organizational Challenges

• Part 1: The Rise of Complexity

• Part 2: Leadership’s Challenge

• Part 3: Flow as the Purpose

• Part 4: The prerequisites for Relevant Information

• Part 5: Conventional Distortion to Relevant Information

Module 2: Conventional Challenges to Flow

• Part 1: Variability and Its Impact to Flow

• Part 2: Distortions to relevant information and materials – Planning Systems

• Part 3: Distortions to relevant information and materials – Finance

• Part 4: The Need for Thoughtware

Module 3: A New Management Model Emerges

Module 4: The Demand Driven Operating Model

• Part 1: Demand Driven Material Requirements Planning (DDMRP)

• Part 2: Part 2: Demand Driven Scheduling and Shop Floor Execution

Module 5: Flow-Based Metrics

Module 6: Demand Driven Sales and Operations Planning (DDS&OP)

• Part 1: Tactical Configuration & Reconciliation

• Part 2: Tactical Review

• Part 3: Tactical Projection

• Part 4: Tactical Exploitation

• Part 5: Strategic Recommendation

• Part 6: Adaptive Sales and Operations Planning (Adaptive S&OP)

Module 7: The Demand Driven Adaptive Enterprise Model Development Path