CO-BRANDED SIMULATIONS AND WORKSHOPS
The Demand Driven Institute offers a suite of co-branded and fully endorsed simulations and workshops that teach various aspects of the Demand Driven Adaptive Enterprise Model. Simulations are offered throughout the world as both public or in-house events. To inquire about an in-house event please contact the game provider directly with the links provided below.
CLICK HERE FOR AVAILABLE CO-BRANDED OPTIONS AND DESCRIPTIONS
COBRANDED SCHEDULED EVENTS
COBRANDED SIMULATION AND WORKSHOPS
With over 7,000 participants worldwide, the DDBrix workshops have earned recognition as the most effective way to introduce and embed DDMRP/DDDRP concepts within your organization. The use of Lego bricks ensures an engaging and enjoyable learning experience for all participants, fostering a deeper understanding and confidence in a DDMRP/DDDRP implementation.
By providing a common core of knowledge to all team members, from planners to managers and executives, DDBrix builds a shared culture and strong momentum, setting the stage for a successful DDMRP journey.
To further enhance the learning experience, real-world business case examples will be incorporated into this one-day serious game workshop, allowing participants to apply their newly acquired knowledge to practical scenarios. There are two versions to choose from.
DDBrix Factory: Transforming Your Production Plant with DDMRP
DDBrix Factory is a powerful tool designed to help you optimize your production plant's performance by leveraging the principles of DDMRP. Through this immersive workshop, you'll learn how to accelerate material flow and increase the relevance of information flow using strategically placed DDMRP buffers. Building upon the foundation of Lean manufacturing, DDBrix Factory allows you to experience the tangible benefits of Demand-Driven planning, followed by visible and collaborative execution. Download the DDBrix Factory brochure.
DDBrix Distribution: Transforming End-to-End Supply Chains
DDBrix Distribution is an immersive simulation that enables you to experience the transformation of an end-to-end supply chain using Demand Driven principles. Building upon the famous Beer Game, this workshop introduces more clients and products, providing a realistic environment to test your supply chain management skills.
Through hands-on learning, you'll discover how to satisfy customer demands despite availability restrictions, high expectations, and transportation constraints. By applying DDMRP concepts, you'll optimize your supply chain performance and improve customer satisfaction. Download the DDBrix Distribution brochure.
Forward inquiries about these workshops to www.b2wise.com/contact
Two powerful simulations. One unforgettable experience. Learn how Demand Driven replaces inventory problems with stable, reliable material flow.
The Penguin Distribution Game
Why this game?
Distribution networks juggle daily with erratic demand, long and fluctuating lead times, and inventory dilemmas across multiple nodes. The result is familiar: bestsellers are sold out, money is tied up in slow-moving items, and the operation relies on expeditions and "a rush here, a rush there."
What are you going to do?
Live, instructor-led simulation, in teams that together form a supply chain. You play in rounds, working with real planning dilemmas and clear performance indicators.
Round 1: The Reality of Today
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You work with standard rules like many organizations use.
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You experience oscillation in stock and orders, gaps in service, and ad-hoc dispatch.
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You keep live KPIs: service level, inventory days, backorders, shipping costs, and lead time.
Learning how it can be better
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Concise, sharp explanation of Demand Driven principles: strategic decoupling, buffer profiles, visual signals, and replenishment based on actual consumption.
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Your team translates this directly into game rules that fit your chain.
Round 2: The Demand Driven Restart
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You rerun the same scenario and data, now with Demand Driven rules.
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Will the flow stabilize, service increase, and expedition decrease?
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You can compare the results one-to-one with round 1 and talk about what you will do differently tomorrow.
Analysis and feedback
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Joint debrief with scoreboard and lessons learned.
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Concrete improvement actions and a short start checklist for your organization.
Game Mechanics Summary
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Roles: purchasing, planning, inventory management, transport, and customer order management.
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Network: multiple echelons with different lead times and demand patterns.
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Signals: consumption and actual demand drive decisions, not just a forecast.
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Buffers: strategically placed to decouple variability and protect flow.
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KPI scoreboard: service level, lead time, WIP, inventory value, expedition incidents, and bullwhip index.
What You Will Learn
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Decoupling variability with strategic buffer positions so that peaks and troughs do not ripple through the entire network.
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Aligning replenishment with real signals instead of guessing and noise.
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Reducing expedition and stabilising service through clear visual rules and priorities.
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Create a common language between sales, purchasing, planning, and logistics, so that the blame game stops and decisions are made faster and better.
What Personnel Should Attend?
Buyers, planners, logistics, supply chain managers, operations leaders, and commercial stakeholders who influence inventory and service. Teams that want to understand the "why" and "how" behind Demand Driven together.
Mode and Duration
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Live online or in person, very interactive with breakout teams, and an experienced facilitator.
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Duration: 4 hours.
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Group size: ideal 6 to 18 players.
Results
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Shared understanding of why the current system oscillates and where the real bottlenecks are.
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Clear insight into how Demand Driven rules change behavior and decisions.
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Practical steps that you can apply immediately, including a compact start checklist and the KPI comparison between rounds 1 and 2.
Penguin Manufacturing Game
Why this game?
On the shop floor, disruptions lurk in changeover times, batch sizes, BOM structures, queues, and priority shifts. The result: oscillation in WIP and lead times, orders wait while semi-finished products pile up, and teams run after the orders.
What are you going to do?
Live, instructor-led workshop with LEGO, where teams collaboratively run a mini-factory. You play in rounds with real planning dilemmas and measurable results.
Round 1: The Perfect Factory
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You plan and produce using standard MRP/ERP rules in an environment with customers willing to wait, no variability, infinite capacity.
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You understand how MRP works very well in that type of world.
Round 2: The Real Situation Factory
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You plan and produce using standard MRP/ERP rules, but with variability and realistic capacity
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You feel the pain, but you also learn how MRP works, queues at bottlenecks, urgent tasks, and rescheduling.
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Live KPIs: lead time, WIP, output/throughput, delivery reliability, changeover time impact, urgent orders.
Mini-block: Learning and recalibrating
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Concise explanation of Demand Driven Manufacturing: strategic decoupling (buffers), time buffers, visual execution signals (red-yellow-green), WIP caps, and prioritizing flow instead of "who shouts the loudest".
Round 3: The Demand Driven Restart
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Exactly the same scenario, but now with Demand Driven rules.
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You see flow stabilizing, changeover times being used more intelligently, lead times shorter, and less rescheduling.
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1-to-1 comparison with round 1: what changes, where is the gain, what will you take with you tomorrow?
Analysis and feedback
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Joint debrief with scoreboard and lessons learned.
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Concrete verbeteracties.
Game Mechanic Summary
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Roles: planning/scheduling, material supply, line operators, quality check, and expediting.
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Process: multiple stations with different cycle times, variability, and capacity constraints.
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Signals: visual buffer zones (R/Y/G), priority on flow/constraint, pull triggers instead of push.
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Decoupling: strategic buffer positions in the material flow and before/after bottlenecks.
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KPI-scoreboard: throughput, delivery reliability, average lead time, WIP, % urgent orders, changeover losses, rescheduling events.
What You Will Learn
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Decoupling variation with smart buffer positions and WIP caps, so that bottlenecks deliver stability.
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Execution based on clear signals (visual priority) instead of planning noise.
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Optimize changeover times and batches for flow rather than just local efficiency.
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One language for operations and planning, which eliminates the blame game and speeds up decision-making.
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Faster delivery with less stress: shorter lead time, higher predictability, less urgency.
What Personnel Should Attend?
Production planners, schedulers, manufacturing/operations leaders, supply chain managers, team leaders, industrial engineering, and continuous improvement/lean teams who want to shift the factory from push to flow.
Mode and Duration
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On-site, hands-on with LEGO, under the guidance of an experienced facilitator.
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Duration: 4 hours.
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Group size: ideally 6–18 players. More than 6 participants? We are happy to arrange a dedicated in-company session so that everyone can actively participate.
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Practical: space with tables for each team, flip chart/whiteboard. Materials (LEGO, scorecards) provided by us.
Results
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Shared understanding of why the current system oscillates and where the real bottlenecks are.
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Clear insight into how Demand Driven rules change behaviour and performance.
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Practical first steps (quick wins + checklist) that you can apply directly on the shop floor.
Why do you need to manage skills in your company?
A lack of alignment in a company's skill bases can slow down or even stop flow. The Demand Driven Skills Model (DDSM) enables a company to decide where to locate and how to size skill buffers based on the Demand Driven logic and depending on desired strategic priorities. It gives visibility on the multi-skills of all employees, including top management, and values those that promote and protect flow and accelerate ROI. The DDSM encourages the effective management of human capital through the transmission of knowledge, continuous improvement of products and processes, and integration of innovations in the Demand Driven Operating Model.
This Workshop is right for you if you are facing issues like:
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Your flows are at risk because some skills are missing
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Silos between departments interrupt or disrupt flow
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You don’t know how to prioritize training and development to better protect flow
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Managers don’t have the time to train or trainers are not recognized
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Innovations are seen as disruptive to processes
Join the DDSM Workshop over two half-days and learn how to:
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Spot the holes in your multi-skills matrix to draw your competency map
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Measure the level of expertise of your departments
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Monitor maturity of change by transverse processes that support flow
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Clarify the roles of manager versus trainer to value knowledge
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Align strategy with competitivity and competency
Contact Information:
Caroline Mondon: caroline.mondon@cfgi.fr
A Demand Driven S&OP Experience by TFC
This one-day unique Demand Driven S&OP Experience workshop will allow you and your team to experience and test implementing DDMRP buffers in a simulated environment powered by The Fresh Connection (TFC). The workshop discusses the broad concepts of the Demand Driven Material Requirements Planning (DDMRP) buffer methodology, practices decision-making and participants experience the positive impact of buffer implementation in a risk-free environment. The workshop then follows an S&OP process to discover how implementing buffers in a budget constrained environment, typical of the real-world, can still deliver high service level expectations. This, while systematically reducing inventory investment AND achieving an expected Return on Investment. The experience provides a platform for organizational change management, builds confidence for your DDMRP implementation project and is relevant for leadership and/or operational staff. This workshop is co-branded and fully endorsed by the Demand Driven Institute. Forward inquiries about the workshop to Caroline Mondon
Two Demand Driven Simulations from Agilea
AGILEA and the Demand Driven Institute (DDI) announced the co-branding and distribution of 2 serious games. These simulations will help participants understand the Demand Driven environment and mechanisms. Each simulation is run as a separate event.
Forward inquiries about each of these simulations to:
Flow Simulation Game
This is a role simulation game where participants have to manage a supply chain with the following objectives : deliver customer on time and at the lowest total supply chain costs..
They will have to:
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deliver customer orders
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place orders to suppliers.
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define inventory policy and manage inventory level
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manage DDMRP buffers stock
4 teams with 2 to 4 players max (16 players Max).
DD Prod
Participants play in pairs, on a computer-based simulation. Each group compete against the others, in managing a leather goods workshop. They must deliver the right quantity on-time while maximizing profit. Players will manage purchases, resources and discover bottleneck and Drum-Buffer-Rope concepts.
